Los Angeles, CA — When actors Emma Stone and Olivia Wilde chose to partner with Revlon, they were signing on to represent one of the country’s first mainstream cruelty-free cosmetics companies. In 1990—more than 10 years before either Stone or Wilde landed her first acting role—Revlon agreed to PETA’s request to permanently ban all product testing on animals. In the intervening decades, it has held fast to that pledge. And for choosing to promote only cruelty-free cosmetics, Emma Stone and Olivia Wilde have both earned a Kind Choices Award from PETA. They will each receive a framed certificate and a card signed by PETA staffers.
“Emma, Olivia, and Revlon have our thanks for encouraging millions of fashion-forward young women to choose makeup that’s luxurious, not lethal,” says PETA Vice President of Laboratory Investigations Kathy Guillermo. “Cruelty-free companies such as Revlon make it easy for all of us to get a glamorous look without harming a hair on a bunny’s head.”
Some companies, such as L’Oreal and Johnson & Johnson, still test their personal-care and household products on animals despite the availability of more sophisticated methods. No law requires that cosmetics be tested on animals in the U.S., and modern non-animal methods are available to assess product safety.
Visit PETA’s website for a full list of cruelty-free companies and products.