Microchipped pets are 2.5 times more likely to be returned to their owners.

Microchipped pets are 2.5 times more likely to be returned to their owners.

What is a Pet Microchip?

Pet microchips are small, permanent identification chips that are about the size of a grain of rice. They are injected between the shoulder blades with a needle, and the process is about as quick as a vaccination. Most pets go through the one-time process without so much as a squeak. The estimated cost to implant and register a microchip ranges from about $25 to $75. However, VIP Petcare charges only $19, with free lifetime registration.

VIP Petcare microchips are internationally recognized and meet ISO requirements (International Organization for Standardization). This promotes compatibility between chips and scanners. VIP Petcare uses universal scanners, which read multiple microchip frequencies sold by different microchip manufacturers.

Your pet’s microchip ID code, just like your pet, is one of a kind. When your lost pet is taken to an animal shelter or veterinary clinic, they will scan your pet for a microchip and read its unique code. This code is stored with your pet’s profile and linked to your contact information.

Registration and keeping your contact information updated is just as necessary as microchipping. VIP Petcare automatically registers every recorded and implanted microchip into the found.org database within five days. Found Animals Microchip Registry is a free, national, nonprofit database that was conceived in support of a single belief: all lost pets need to find their way home.

Identification tags can become lost quickly, and tattoos may not always be legible. Only about 15% of dogs and 2% of cats without permanent identification return home to their owners. Approximately 9 million companion animals are admitted to shelters in the U.S. every year. Many of these are euthanized because their owners cannot be found.

Only a pet microchip can offer a genuinely permanent identification. Hundreds of thousands of pets have returned home thanks to a chip.

The American Veterinary Medical Association, the American Animal Hospital Association, and the Humane Society of the United States all recommend microchipping.

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iHeartDogs.com Launches “Pet Product Accelerator Program”

iHeartDogs.com Launches “Pet Product Accelerator Program”

Anaheim, California (August 15, 2019) — Online retailer and pet media outlet iHeartDogs.com has announced the full launch of their “Pet Product Accelerator” program, seeking to partner with up and coming innovative pet brands by introducing them to their 1 million+ customers. This announcement comes at the perfect time right before the industry tradeshow – SuperZoo.

“Our goal is to find more amazing products that improve the lives of pets and people. We’re looking for inventors pursuing the “American Dream”, cause-driven brands, and purpose-driven products that make a difference in pet health and wellbeing to launch to our passionate customers.” says Justin Palmer, CEO of iHeartDogs. Think of it as a “Shark Tank” for pet products.

iHeartDogs.com, an Inc 500 company, has charted its own course since it launched 5 years ago. Focused more on educating customers about quality products and brands, the goal was to become a trusted, safe, reliable resource for pet parents everywhere. Is it working? With 30 million followers, 1.5 million email subscribers and 5 million readers, the company believes it definitely is. 

“We see ourselves as an alternative to brandless, faceless online channels like Amazon or Chewy where products from around the world compete on price, not quality or uniqueness. A place where customers can get trusted, quality brands at a great value,” says iHeartDogs.com President, Marshall Morris. In addition, every product sold gives back to shelters and rescues in big ways creating loyalty not typically seen in an online company. 

Last year, iHeartDogs piloted their Pet Product Accelerator program with several product partnerships. One product, a popular toy that allows dogs to brush their own teeth, sold over 75,000 units. “The smashing success of this and other product launches and told us we need to formalize this program,” says Palmer. 

Between now and the end of the year, iHeartDogs is looking to partner with 10 new brands for their Pet Product Accelerator program.

For brands that meet certain requirements, the program also includes $20,000 worth of advertising provided by the iHeartDogs blog and email newsletter, currently reaching over 5 million dog owners per month. 

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