MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS USA, Inc. (NYSE:SKX) announced today that its upcoming Skechers GOrun commercial premiering during SUPER BOWL XLVI is creating massive media excitement for the spot’s surprising co-star—a scrappy French bulldog named Mr. Quiggly.
Mr. Quiggly steps into the spotlight as the representative of SKECHERS’ underdog image in the performance arena. The new campaign stars Dallas Mavericks owner Mark Cuban and will use humor to illustrate how SKECHERS now produces performance footwear that’s exceeding expectations and impressing runners and athletes everywhere. SKECHERS will run its spot in the coveted position right before the two minute warning in the first half of the game.
Designed by the Company’s Advanced Concepts Team after three years of research working with elite runners, the radically lightweight Skechers GOrun minimal running shoe features mid-foot strike technology and GOimpulse sensors for enhanced sensory feedback. Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.
