PETA removes companies from cruelty-free list

PETA removes companies from cruelty-free list

makeup PETA removes companies from cruelty free list

PETA removes companies from cruelty-free list

Norfolk, Va. — Without notifying their customers or PETA, Avon, Mary Kay, and Estée Lauder—which have been on PETA’s list of companies that don’t test cosmetics on animals for decades—have been quietly paying for poisoning tests on animals at the behest of the Chinese government in order to market their products in China. Because they no longer qualify as companies that don’t test, Avon, Mary Kay, and Estée Lauder have been downgraded to PETA’s “do test” list.

Avon banned tests on animals in 1989 following PETA’s very public “Avon Killing” campaign—a play on the company’s “Avon Calling” brand. Mary Kay eliminated animal tests the same year after the company was lampooned by cartoonist Berkeley Breathed in his Bloom County strip in a series called “Night of the Mary Kay Commandos.” Estée Lauder eliminated animal tests the following year. These companies’ bans on the use of animals for product testing began a new marketing era for consumer products, and dozens of other companies soon prohibited all tests on animals and began marketing their products as cruelty-free.

“Avon, Estée Lauder, and Mary Kay have regressed a generation: Their products are once again being dripped into rabbits’ eyes and smeared onto animals’ abraded skin,” says PETA Vice President of Laboratory Investigations Kathy Guillermo. “Fortunately, consumers don’t have to backslide with them—we can still choose to purchase products from the more than 1,000 companies on PETA’s list of companies that do not test on animals.”

PETA is financially supporting the efforts of the Institute for In Vitro Sciences (IIVS.org) to promote the Chinese government’s acceptance of non-animal testing methods that are in wide use in the U.S. and the E.U. IIVS is spearheading an international consortium to represent companies that wish to market in countries where tests on animals are required.

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Actors’ Partnerships With Revlon Net Them ‘Kind Choices’ Award

Actors’ Partnerships With Revlon Net Them ‘Kind Choices’ Award

issuesExperimen Actors Partnerships With Revlon Net Them Kind Choices AwardActors’ Partnerships With Revlon Net Them ‘Kind Choices’ Award

 

Los Angeles, CA — When actors Emma Stone and Olivia Wilde chose to partner with Revlon, they were signing on to represent one of the country’s first mainstream cruelty-free cosmetics companies. In 1990—more than 10 years before either Stone or Wilde landed her first acting role—Revlon agreed to PETA’s request to permanently ban all product testing on animals. In the intervening decades, it has held fast to that pledge. And for choosing to promote only cruelty-free cosmetics, Emma Stone and Olivia Wilde have both earned a Kind Choices Award from PETA. They will each receive a framed certificate and a card signed by PETA staffers.

“Emma, Olivia, and Revlon have our thanks for encouraging millions of fashion-forward young women to choose makeup that’s luxurious, not lethal,” says PETA Vice President of Laboratory Investigations Kathy Guillermo. “Cruelty-free companies such as Revlon make it easy for all of us to get a glamorous look without harming a hair on a bunny’s head.”

Some companies, such as L’Oreal and Johnson & Johnson, still test their personal-care and household products on animals despite the availability of more sophisticated methods. No law requires that cosmetics be tested on animals in the U.S., and modern non-animal methods are available to assess product safety.

Visit PETA’s website for a full list of cruelty-free companies and products.

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