Austin, Texas — On the heels of the Fifth Circuit Court of Appeals’ ruling that lets stand a Texas law that requires women to submit to a sonogram in order to look at an image of the fetus and hear a heartbeat before getting an abortion, PETA is negotiating with Austin-area outdoor advertisers to display a billboard that could have residents thinking twice about the life-taking and lifesaving implications of sitting down to a meat-filled meal. The billboard shows the graph of a heartbeat monitor flatlining just below a picture of a piglet with the caption “A Pork Chop Stops a Beating Heart. Go Vegan.” PETA’s point? That America’s meat addiction causes billions of innocent animals’ hearts to stop beating every year.

“Everyone holds the power to save a life or take a life when they choose a meal,” says PETA President Ingrid E. Newkirk. “Going vegan is easy to do and good for you, the Earth, and animals.”

In today’s industrialized meat and dairy industries, chickens and turkeys have their throats cut while they’re still conscious, piglets have their tails and testicles cut off without being given painkillers, fish are cut open while they’re still alive on the decks of fishing boats, and calves are taken away from their mothers within hours of birth, which is extremely distressing to both mother and calf. The majority of animals killed for human consumption are just babies who have yet to see their first birthday.

Animals raised and killed for food aren’t the only ones who suffer. The American Dietetic Association found that vegetarians have lower rates of obesity, heart disease, diabetes, and cancer than meat-eaters do. Meat, eggs, and dairy products contain no fiber and are loaded with artery-clogging saturated fat and cholesterol.

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